Enterprise Growth Plan Project Essays - Alphabet Inc.,

Enterprise Growth Plan Project Google Inc. was founded in 1999 by Sergey Brin and Larry Page, both graduate students at Stanford, after they tackled the search algorithms in 1998, called PageRank. Since its foundation, Google developed a unique business model that continues to set it apart from its competitors to this day. Similarly, Google brought innovation in the business model of the internet industry with a model that is built to provide free online services that matches internet users with advertiser through its popular search engine. As the web expanded across the globe and search services grew stronger, Google became the dominant search engine worldwide, surpassing Yahoo! the first company that actually developed the technology. Google Inc. has strong brand name and is the leader in information collection. The company designs innovative technology that enable internet users to have quick and efficient access to information personalized to directly satisfy their individual needs. The way Google is able to apply its monetization strategy is by utilizing user-generated information on target advertising campaigns along with sponsored search results offerings. The combination of consumer data collection and target advertisement placed Google at the top of its industry. Googles business model has been very similar to Apple - constant innovation in products and services which create high value to the end users and continue to drive them to Googles products, which in turn drives revenues from advertisers for Google due to its high usage. Googles business model is also bilateral in that they continue to innovate not only for the end user, but for their paid advertisers as well, so they continue to advance technological offerings to both of their major customer markets. Googles business model also shows a combination of both cost and differentiation strategies. Their constant technological innovations continue to differentiate the companys offerings from competitors, but they also are able to undercut competitors on advertising rates due to their advancements. Googles primary competitors are Yahoo! Microsoft, EBay, and Amazon; and to a lesser extent Apple, Facebook, and Bing. These companies compete in the field of marketing, technology, finance, and it can be said that competition among them is very intense. Areas of possible innovation: I believe there are several strategic choices available to Google where they can continue success, growth, and innovation. In the present situation, Google is the market leader in web search, online advertising, video sharing, and mobile operating systems (OS). They also have significant investment and market share in maps, online office productivity (docs, spreadsheets, and presentation), e-mail, finance, and social media. The future strategy for Google should be corporate strategy that will shift the competition into two new areas: education and next generation automotive. First, education makes the most logical transition for Google. As the educational system struggles in the U.S., investment in early education can be a sound investment into future engineers, managers, and skilled workers. Education has many avenues that can provide growth opportunities for Google. By partnering with teachers and schools, Google can leverage their technology expertise to help develop new software programs that help identify struggling students and provide additional help through virtual tutors and targeted educational applications. Also, the benefits of cloud-based products can have an immediate impact on how students of the future begin to interact in a cloud computing future. Then, by investing in the next generation of automobiles, Google will be able to position itself with automobile companies that subscribe to the same tenets and values. Primarily, Google should begin to work with hybrid and fully electric car companies so that cars of the future will have the latest technology, but also power applications that are always connected, responsive, and ecologically friendly. As more and more consumers shift towards eco-friendly vehicles, Google can help car companies by offering features and incentives in those cars which are not available on any other vehicle. Through either of these efforts, Google will need to create equity alliances or joint ventures which will allow the alliance to benefit all companies. By providing a value to consumers and users, Google will be able to expand into new areas for high technology companies and position a competitive advantage for future growth. Or In thinking about where Google should go next, a